New York Nico (Nicolas Heller) is a filmmaker and social media creator born and raised in NYC. Hailed as the “unofficial talent scout of NYC,” New York Nico documents New York City for his nearly three million followers. His debut short film Out of Order premiered in 2022 at the Tribeca Film Festival. He has directed commercials for the New York Knicks, Meta, NIKE, MLB, Calvin Klein, Kith, Timberland, and many more.

“Nobody knows this city’s hidden gems—both people and places—like Nico. You won’t find a better guide to New York.”  — Brandon Stanton, #1 New York Times Bestselling author of Humans of New York“More than a guidebook, this is a piece of history featuring the people and places that make NYC the best city on earth.”  — Steve Schirripa, actor on The Sopranos“A must-read guide to the greatest city in the world.” — Susie Essman, actor on Curb Your Enthusiasm“My guy Nico has been documenting NYC and its main, secondary, and tertiary characters with Vyvanse-level focus, fam. Cop this book and let pure NYC pour over you like the mystery water that dripped on you when you was transferring from the 4 to the 6 on 125th.”  — The Kid Mero, New York Times Bestselling author of God-Level Knowledge Darts“Nico keeps the spirit of old NYC alive while breathing life into a modern city.” — Debi Mazar, actor in Goodfellas“A definitive NYC guidebook that helps locals feel like tourists and tourists feel like locals.” — Kareem Rahma, actor and comedian

New York Nico (Nicolas Heller) is a filmmaker and social media creator born and raised in NYC. Hailed as the “unofficial talent scout of NYC,” New York Nico documents New York City for his nearly three million followers. His debut short film Out of Order premiered in 2022 at the Tribeca Film Festival. He has directed commercials for the New York Knicks, Meta, NIKE, MLB, Calvin Klein, Kith, Timberland, and many more.

“Nobody knows this city’s hidden gems—both people and places—like Nico. You won’t find a better guide to New York.”  — Brandon Stanton, #1 New York Times Bestselling author of Humans of New York“More than a guidebook, this is a piece of history featuring the people and places that make NYC the best city on earth.”  — Steve Schirripa, actor on The Sopranos“A must-read guide to the greatest city in the world.” — Susie Essman, actor on Curb Your Enthusiasm“My guy Nico has been documenting NYC and its main, secondary, and tertiary characters with Vyvanse-level focus, fam. Cop this book and let pure NYC pour over you like the mystery water that dripped on you when you was transferring from the 4 to the 6 on 125th.”  — The Kid Mero, New York Times Bestselling author of God-Level Knowledge Darts“Nico keeps the spirit of old NYC alive while breathing life into a modern city.” — Debi Mazar, actor in Goodfellas“A definitive NYC guidebook that helps locals feel like tourists and tourists feel like locals.” — Kareem Rahma, actor and comedian