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Karen Webb - Consumer Behaviour, Häftad

Häftad, Engelska, 2009

Consumer Behaviour

Av Karen Webb

509 kr

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Beskrivning
This is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It is written specifically for VET students and structured around Certificate IV Marketing in the training package BSB07. This edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component that gives a concise overview of topical cases at the beginning of each chapter, which also contains a summary, key terms and review questions. A supplement CD is available to lecturers and contains all of the ads and graphics from the text. Also available are PowerPoint slides, Testbank and an Instructor Resource Manual.
Produktinformation
  • Utgivningsdatum: 2009-11-16
  • Mått: 201 x 251 x 8 mm
  • Vikt: 474 g
  • Format: Häftad
  • Språk: Engelska
  • Upplaga: 2
  • Förlag: McGraw-Hill Education
  • ISBN: 9780070278370
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Mer om författaren

Karen Webb is a degree-qualified marketer and trainer, however the skills and knowledge she uses to write in the area of consumer and trade marketing come from her many years of practical marketing management experience. Karen is an experienced consumer and trade marketer, having worked in a number of industries including consumer electronics and hardware. Karen began her marketing career working for Sony, one of the world’s best-known companies and brands. She then moved into the car-care business, where she was in charge of marketing the brands Turtle Wax, Duplicolor paints and Redex engine additives. Karen has also worked in the paint industry, marketing the Taubmans brand. Karen currently teaches a range of marketing and advertising subjects at Western Sydney Institute of TAFE. More recently, Karen has also been involved in writing workbook materials and developing video scripts for marketing courses delivered by OTEN. (The Asia-Pacific Marketing Modules won an award from The Australian newspaper for Excellence in Educational Publishing.) She has also been keenly involved in the development of TAFE marketing course subjects. In addition to her teaching duties, Karen works in a consulting capacity for a number of small-business clients in Sydney.

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