Karen Webb - Böcker

This is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It is written specifically for VET students and structured around Certificate IV Marketing in the training package BSB07. This edition has been redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component that gives a concise overview of topical cases at the beginning of each chapter, which also contains a summary, key terms and review questions. A supplement CD is available to lecturers and contains all of the ads and graphics from the text. Also available are PowerPoint slides, Testbank and an Instructor Resource Manual.

Still the definitive introduction to the Enneagram, this revised and updated edition covers all the key information on this curiously accurate system of knowledge about human personality. From its historical roots to how to use it in everyday life, the book encompasses all of the key aspects and principles of the subject. It explains the nine personality types, how they interrelate and how to recognise and understand your own and others' basic types. It also explores how the model can provide a lifelong guide that will encourage personal and spiritual growth, helping you to work with your personality's strengths and weaknesses to realise your true potential. The perfect introduction to a timeless topic, this book will be of interest to anyone who wants to understand more about the Enneagram, whether for personal application or general interest.