Marketing Services and Resources in Information Organizations

Dr. Zhixian (George) Yi is a lecturer in the School of Information Studies (SIS) at Charles Sturt University (CSU), Australia, where he is Leadership Specialisation Coordinator. He is a Ph.D. supervisor. He mainly teaches the management and marketing subjects and conducts related research projects. He was born in group 3, Huangnidong village, Xima town, Hongjiang city (previously called Qianyang county), Hunan Province, China. After the graduation from Xima High School, he taught English in this school for two years. Then, he studied at No. 1 Qianyang Senior High School and Huaihua University, and after the graduation of this university, he taught English at this school for seven years. He obtained master’s degree in English language and literature at Central South University and taught English in the School of Foreign Languages at Guangdong University of Technology for six years. He was a lecturer and associate director of the Teaching and Research Section for English Majors in the School of Foreign Languages at Guangdong University of Technology for many years. He was an associate principal and English teacher for one year at Hepo Senior High School of Jiexi county in Jieyang city, Guangdong, China. In the United States, he received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. He won the Chinese American Librarians Association's Jing Liao Award for the Best Research in All Media for 2014, and his research paper was selected by the journal’s (Library Management) editorial team as a Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence. Dr. Yi has a significant publication record with the articles published in 12 journals including the top-ranking journals: The Journal of Academic Librarianship; Library Management; Library and Information Research; Information Research: An International Electronic Journal; and Information & Culture: A Journal of History. He has made numerous presentations at the school, national and international levels. He has submitted both internal and external grant applications to the grant committees for review at the school, faculty and national levels and obtained internal grants including the SIS Research Fellowship (2011-2012), Faculty of Education Small Grant in 2013 and the Faculty of Arts and Education Grant Development Fund in 2016. In 2016, he got the CSU Special Studies Program award and achieved significant research outcomes. He serves on the committees at the school and international levels and currently serves on the Sheila Lai Research committee of Chinese American Librarians Association. He is the editor of the Journal of Aussie-Sino Studies and the section editor of Open Information Science. His research interests concentrate on five main areas: (1) leadership and management, (2) marketing, (3) knowledge management, (4) information technology use, and (5) information use and needs. For the detailed information on him, please visit his personal website: http://www.zhixianyi.com/.

• 1. Introduction to Marketing2. Market Research3. Techniques for Identifying Users’ Needs and Wants4. Segmentation, Targeting and Positioning5. The Marketing Mix and Branding6. Strategic Marketing Planning7. Marketing Implementation and Evaluation8. Techniques for Promoting Services and Resources9. Techniques for Marketing Electronic Resources10. Social Media Marketing11. The Future of Marketing Services and Resources