Jan Verloop is consultant in innovation. Besides innovation he has extensive experience in process and product R&D. He advises both start-up and multinationals in Europe, Asia, and America and has built up first-hand experience with successful and failed innovation projects. He is a non-executive director of Oxford Catalysts, a very successful start-up company which started in the cellars of Oxford University and now has facilities in the UK and the USA. He has lectured and advised on innovation in developing countries at major international conferences and smaller think-tanking sessions with heads of state and leaders in government and business.

"He concentrates here not so much on the creative process of coming up with an innovation, but on the necessary other elements, such as making sure there is financing and a sufficient market…ultimately the book has a positive message as it instructs the reader on how they are most likely to cross the ‘Valley of Death’ with a new innovation." --Reference & Research Book News, October 2013"The single book I would recommend to high-tech start-ups" --Steven Bowns, Director Technology Futures"The first book to explain the Valley of Death in financial terms" --Susan Robertson, CFO Oxford Catalysts

• ForewordAcknowledgementsIntroductionPart I: The Innovation Process1. Insight in Innovation2. The Innovation Bridge3. Building the BusinessSummary IPart II:. Factors for Unsuccess4. Wrong Starts5. Poor Execution6. Unhappy EndingsSummary IIPart III:. Factors for Success7. Internals Factors8. External FactorsSummary IIIAppendixIndex

Jan Verloop is consultant in innovation. Besides innovation he has extensive experience in process and product R&D. He advises both start-up and multinationals in Europe, Asia, and America and has built up first-hand experience with successful and failed innovation projects. He is a non-executive director of Oxford Catalysts, a very successful start-up company which started in the cellars of Oxford University and now has facilities in the UK and the USA. He has lectured and advised on innovation in developing countries at major international conferences and smaller think-tanking sessions with heads of state and leaders in government and business.

"He concentrates here not so much on the creative process of coming up with an innovation, but on the necessary other elements, such as making sure there is financing and a sufficient market…ultimately the book has a positive message as it instructs the reader on how they are most likely to cross the ‘Valley of Death’ with a new innovation." --Reference & Research Book News, October 2013"The single book I would recommend to high-tech start-ups" --Steven Bowns, Director Technology Futures"The first book to explain the Valley of Death in financial terms" --Susan Robertson, CFO Oxford Catalysts

• ForewordAcknowledgementsIntroductionPart I: The Innovation Process1. Insight in Innovation2. The Innovation Bridge3. Building the BusinessSummary IPart II:. Factors for Unsuccess4. Wrong Starts5. Poor Execution6. Unhappy EndingsSummary IIPart III:. Factors for Success7. Internals Factors8. External FactorsSummary IIIAppendixIndex