A Fast and Frugal Finance

William Forbes is a Teaching Associate at Queen Mary University of London. Forbes has researched and taught upon behavioural finance for nearly twenty years. Previously, he has worked in Exeter, Manchester, Glasgow and Loughborough Universities. He is the author of Behavioural Finance (John Wiley & Son, 2009), and co-author of Corporate Governance in the United Kingdom: Past, Present and Future (Springer, 2014). Aloysius Igboekwu is a Lecturer in Finance and the Director of Postgraduate Studies at Aberystwyth Business School, Aberystwyth University, United Kingdom. His research in asset pricing, behavioral finance, corporate finance and governance, and market-based accounting has appeared in international journals. He is a reviewer for the Journal of Risk Finance, and serves as a guest editor for the Qualitative Research in Financial Markets. Shabnam Mousavi is a fellow at the Max Planck Institute for Human Development in Berlin. She is president of the Society for the Advancement of Behavioral Economics, editor-in-chief for Mind and Society, also, co-editor of the Handbook of Behavioral Economics (Routledge, 2017) and of The Behavioral Finance Revolution: A New Approach to Financial Policies and Regulations (Edward Elgar, 2018).

• Section I A Fast-and-Frugal Approach to Finance 1. Introduction2. Fast-and-Frugal Heuristics3. Adaptive or Efficient Financial Markets?4. Financial Regulations and Heuristics5. When Fast-and-Frugal Works BestSection II Applications of Fast-and-Frugal Finance6. Fast-and-Frugal Asset Pricing7. Fast-and-Frugal Portfolio Theory8. Fast-and-Frugal Financial Analysis9. Inference Under the Law of Small Numbers: Earnings Streaks Rather Than Earning Numbers10. A Fast-and-Frugal Finance