Rapid Sensory Profiling Techniques
Applications in New Product Development and Consumer Research
AvJulien Delarue,J. Ben Lawlor
2 769 kr
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Beskrivning
This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
- Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholders
- Provides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methods
- Educates and empowers those working in research and development on how to meet shorter product turnaround times