Basic Marketing Research with Excel

Häftad, Engelska, 2011

3 261 kr

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Beskrivning

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

Produktinformation

Utgivningsdatum:2011-04-05
Mått:195 x 241 x 14 mm
Vikt:690 g
Format:Häftad
Språk:Engelska
Antal sidor:416
Upplaga:3
Förlag:Pearson Education
ISBN:9780135078228

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

Brief Contents An Introduction to Marketing ResearchThe Marketing Research IndustryThe Marketing Research Process Including the Problem and Research ObjectivesResearch Design Alternatives and Qualitative ResearchInformation Types and Sources: Secondary Data and Standardized InformationData Collection MethodsMeasurement ScalesDesigning Data Collection FormsDetermining Sample Size and the Sample PlanData Issues and Inputting Data into XL Data AnalystSummarizing your DataGeneralizing your FindingsFinding DifferencesDetermining RelationshipsPreparing and Presenting Your Research Report