Ronald Bush - Böcker

A concise presentation of marketing research fundamentals.

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

 

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The centenary of Eliot's birth in 1988 provided the salutary occasion for a fresh look at his life and work and a reassessment in light of issues raised by the various critical movements - the new historicism, feminism, reader-reception theory - that have succeeded the New Criticism, loosely subsumable under the rubric post-structuralist. The essays assembled here vary in approach, but they share a commitment to the discipline of history and an awareness that history can function as critique as well as celebration. Several contributors take issue with Eliot's self-presentation and include documents Eliot chose not to emphasise. Others address topics including the business of producing culture in twentieth-century writing, the impact of self-professed masculinist poetry on women readers and modernism's social vouchers.

The centenary of Eliot's birth in 1988 provided the salutary occasion for a fresh look at his life and work and a reassessment in light of issues raised by the various critical movements - the new historicism, feminism, reader-reception theory - that have succeeded the New Criticism, loosely subsumable under the rubric post-structuralist. The essays assembled here vary in approach, but they share a commitment to the discipline of history and an awareness that history can function as critique as well as celebration. Several contributors take issue with Eliot's self-presentation and include documents Eliot chose not to emphasise. Others address topics including the business of producing culture in twentieth-century writing, the impact of self-professed masculinist poetry on women readers and modernism's social vouchers.

A Stanford University Press classic.