Global Marketing Management

Inbunden, Engelska, 2013

4 925 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Produktinformation

Utgivningsdatum:2013-06-27
Mått:10 x 10 x 10 mm
Vikt:1 110 g
Format:Inbunden
Språk:Engelska
Antal sidor:480
Upplaga:8
Förlag:Pearson Education
ISBN:9780136157397

Utforska kategorier

Innehållsförteckning

I. Introduction and Overview1. Introduction to Global Marketing II. The Global Marketing Environment2. The Global Economic Environment 3. The Political, Legal, and Regulatory Environments of Global Marketing 4. The Global Cultural Environment III. Analyzing and Targeting Global Market Opportunities 5. Global Customers 6. Global Marketing Information Systems and Research 7. Segmentation, Targeting, and Positioning IV. Global Marketing Strategy 8. Global Entry and Expansion Strategies 9. Competitive Analysis and Strategy V. Creating Global Marketing Programs 10. Product Decisions 11. Pricing Decisions 12. Global Marketing Channels 13. Global Integrated Marketing Communications VI. Managing the Global Marketing Program 14. Global Organization and Leadership: Managing the Global Marketing Effort 15. Global Corporate Social Responsibility and Environmental Sustainability 16. The Future of Global Marketing

Mer från samma författare

Global Marketing, Global Edition

Warren Keegan

Häftad, 2013

1 153 kr

Global Marketing, Global Edition

Warren Keegan, Mark Green

Häftad, 2020

1 153 kr

Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

Mark Green, Warren Keegan

1 419 kr

Du kanske också är intresserad av

10% rabatt på allt

Adventskalender Ravensburger pussel 2026

Ravensburger

319 kr

Convection in Porous Media

Adrian Bejan, Donald A. Nield

E-bok

2017

4 925 kr

Aborigines of Sakhalin

Werner Winter, Richard A. Rhodes

Inbunden, 1998

4 925 kr

Lasers in Chemistry

Maximilian Lackner

Inbunden

4 925 kr

Del 2

Harry M. Markowitz, Merton H. Miller, William F. Sharpe, Robert C. Merton and Myron S. Scholes

Howard R. Vane, Chris Mulhearn

Inbunden, 2009

4 925 kr

Anatomy and Physiology of Speech and Swallowing

William Culbertson, Dennis Tanner

Häftad, 2015

4 925 kr

Dictionary of Insect Morphology

Henrik Steinmann, Lajos Zombori

Inbunden, 1998

4 925 kr

Handbook of Research on the Global Political Economy of Work

Maurizio Atzeni, Dario Azzellini, Alessandra Mezzadri, Phoebe Moore, Ursula Apitzsch

Inbunden, 2023

4 925 kr

Norden und Nord-Osten von Hoch-Asien

Carl Ritter, Carl Ritter

Inbunden, 1832

4 925 kr

Del 42

Text of the New Testament in Contemporary Research

Bart D. Ehrman, Michael W. Holmes

Inbunden, 2012

4 925 kr

Global Marketing Management

AvWarren Keegan

Inbunden, Engelska, 2013

4 925 kr

Beställningsvara. Skickas inom 3-6 vardagar. Fri frakt över 249 kr.

Beskrivning

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Produktinformation

Utgivningsdatum:2013-06-27
Mått:10 x 10 x 10 mm
Vikt:1 110 g
Format:Inbunden
Språk:Engelska
Antal sidor:480
Upplaga:8
Förlag:Pearson Education
ISBN:9780136157397

Utforska kategorier

Innehållsförteckning

I. Introduction and Overview1. Introduction to Global Marketing II. The Global Marketing Environment2. The Global Economic Environment 3. The Political, Legal, and Regulatory Environments of Global Marketing 4. The Global Cultural Environment III. Analyzing and Targeting Global Market Opportunities 5. Global Customers 6. Global Marketing Information Systems and Research 7. Segmentation, Targeting, and Positioning IV. Global Marketing Strategy 8. Global Entry and Expansion Strategies 9. Competitive Analysis and Strategy V. Creating Global Marketing Programs 10. Product Decisions 11. Pricing Decisions 12. Global Marketing Channels 13. Global Integrated Marketing Communications VI. Managing the Global Marketing Program 14. Global Organization and Leadership: Managing the Global Marketing Effort 15. Global Corporate Social Responsibility and Environmental Sustainability 16. The Future of Global Marketing