Warren Keegan – författare
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4 produkter
Global Marketing Management
Inbunden, 2013
5135 kr
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The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
Global Marketing, Global Edition
Häftad, 2013
1178 kr
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For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
Global Marketing, Global Edition
Häftad, 2020
1178 kr
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For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the …
Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
2020
1450 kr
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. This package includes MyLab. Familiarizes students with …