Olivier Morin is Fellow of the KLI Institute, Klosterneuburg, Austria.

The entire book is written in a very appealing essayistic style, while at the same time facing serious issues with a deep conceptual analysis of the recent literature ... The approach of Morin is certainly a very serious proposal to relate cultural traditions and evolution. Its emphasis of finding the keys in the population of people and ideas, rather than simply in genes, is worthy of attention both of evolutionary psychologists, and for the researchers of many cultural disciplines.

• Introduction. The Flop Problem and the Wear-and-Tear Problem ; 1. The Transmission and Diffusion of Traditions ; 2. Communication and Imitation ; 3. The Myth of Compulsive Imitation ; 4. A Theory of Diffusion Chains ; 5. The Passing of Generations ; 6. An Ever More Cultural Animal ; Index

Olivier Morin is Fellow of the KLI Institute, Klosterneuburg, Austria.

The entire book is written in a very appealing essayistic style, while at the same time facing serious issues with a deep conceptual analysis of the recent literature ... The approach of Morin is certainly a very serious proposal to relate cultural traditions and evolution. Its emphasis of finding the keys in the population of people and ideas, rather than simply in genes, is worthy of attention both of evolutionary psychologists, and for the researchers of many cultural disciplines.

• Introduction. The Flop Problem and the Wear-and-Tear Problem ; 1. The Transmission and Diffusion of Traditions ; 2. Communication and Imitation ; 3. The Myth of Compulsive Imitation ; 4. A Theory of Diffusion Chains ; 5. The Passing of Generations ; 6. An Ever More Cultural Animal ; Index

Olivier Morin is Fellow of the KLI Institute, Klosterneuburg, Austria.

The entire book is written in a very appealing essayistic style, while at the same time facing serious issues with a deep conceptual analysis of the recent literature ... The approach of Morin is certainly a very serious proposal to relate cultural traditions and evolution. Its emphasis of finding the keys in the population of people and ideas, rather than simply in genes, is worthy of attention both of evolutionary psychologists, and for the researchers of many cultural disciplines.

• Introduction. The Flop Problem and the Wear-and-Tear Problem ; 1. The Transmission and Diffusion of Traditions ; 2. Communication and Imitation ; 3. The Myth of Compulsive Imitation ; 4. A Theory of Diffusion Chains ; 5. The Passing of Generations ; 6. An Ever More Cultural Animal ; Index