Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents ten best-practice case studies of leaders using these methods to establish or enhance such iconic corporations as McDonald''s, Walmart, and eBay. This rational leadership of corporations is described with a leader''s-eye view, using autobiographical writings which arecorroborated and supplemented by biographical and historical sources.

Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents ten best-practice case studies of leaders using these methods to establish or enhance such iconic corporations as McDonald''s, Walmart, and eBay. This rational leadership of corporations is described with a leader''s-eye view, using autobiographical writings which arecorroborated and supplemented by biographical and historical sources.

Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents ten best-practice case studies of leaders using these methods to establish or enhance such iconic corporations as McDonald''s, Walmart, and eBay. This rational leadership of corporations is described with a leader''s-eye view, using autobiographical writings which arecorroborated and supplemented by biographical and historical sources.