Jamie Furlong is a Research Fellow at the University of Westminster, where he is currently involved in quantitative research aiming to understand the impact of Low Traffic Neighbourhoods in London and across the UK. Previously, he worked at the Labour Party HQ initially as a Targeting Analyst and then as Targeting and Analysis Manager. This followed on from a PhD in Social Statistics at the University of Southampton studying changes in British electoral geography, which served as his inspiration for this book. He has broad research interests spanning human geography: from urban, environmental, and social policy to political, economic, and electoral geography.Will Jennings is Professor of Political Science and Public Policy at the University of Southampton and Elections Analyst for Sky News. He has held Research Fellowships at the University of Manchester and the London School of Economics and Political Science and completed his doctorate at the University of Oxford. He specializes in the study of public opinion and public policy. His books include Olympic Risks (Palgrave Macmillan, 2012), The Politics of Competence: Parties, Public Opinion and Voters (with Jane Green; CUP, 2017), and The British General Election of 2019 (with Robert Ford, Tim Bale, and Paula Surridge; Palgrave Macmillan, 2021).

Under Britain's first-past-the-post electoral system, the outcome of elections depends not only on how many votes a party wins but also on how its support is distributed geographically. In this fascinating book, Furlong and Jennings uncover how the geography of party support in England and Wales has changed dramatically over the last forty years as a result of the country's transition to a post-industrial society whose consequences have varied from place to place. It is essential reading for anyone who wants to understand the long-term forces that enabled the Conservatives to win many Red Wall seats in the North of England in 2019, when, at the same time, London has become a Labour dominated city.

• List of Figures List of Tables 1: Redrawing the electoral map 2: How changing demography drives electoral change 3: Electoral change in England and Wales 4: How places vote 5: Relative decline (and growth) and the changing electoral geography of England and Wales 6: In search of Red and Blue heartlands 7: Why place matters: Insights from Merseyside and Lincolnshire 8: Conclusion References

Jamie Furlong is a Research Fellow at the University of Westminster, where he is currently involved in quantitative research aiming to understand the impact of Low Traffic Neighbourhoods in London and across the UK. Previously, he worked at the Labour Party HQ initially as a Targeting Analyst and then as Targeting and Analysis Manager. This followed on from a PhD in Social Statistics at the University of Southampton studying changes in British electoral geography, which served as his inspiration for this book. He has broad research interests spanning human geography: from urban, environmental, and social policy to political, economic, and electoral geography.Will Jennings is Professor of Political Science and Public Policy at the University of Southampton and Elections Analyst for Sky News. He has held Research Fellowships at the University of Manchester and the London School of Economics and Political Science and completed his doctorate at the University of Oxford. He specializes in the study of public opinion and public policy. His books include Olympic Risks (Palgrave Macmillan, 2012), The Politics of Competence: Parties, Public Opinion and Voters (with Jane Green; CUP, 2017), and The British General Election of 2019 (with Robert Ford, Tim Bale, and Paula Surridge; Palgrave Macmillan, 2021).

Under Britain's first-past-the-post electoral system, the outcome of elections depends not only on how many votes a party wins but also on how its support is distributed geographically. In this fascinating book, Furlong and Jennings uncover how the geography of party support in England and Wales has changed dramatically over the last forty years as a result of the country's transition to a post-industrial society whose consequences have varied from place to place. It is essential reading for anyone who wants to understand the long-term forces that enabled the Conservatives to win many Red Wall seats in the North of England in 2019, when, at the same time, London has become a Labour dominated city.

• List of Figures List of Tables 1: Redrawing the electoral map 2: How changing demography drives electoral change 3: Electoral change in England and Wales 4: How places vote 5: Relative decline (and growth) and the changing electoral geography of England and Wales 6: In search of Red and Blue heartlands 7: Why place matters: Insights from Merseyside and Lincolnshire 8: Conclusion References

Jamie Furlong is a Research Fellow at the University of Westminster, where he is currently involved in quantitative research aiming to understand the impact of Low Traffic Neighbourhoods in London and across the UK. Previously, he worked at the Labour Party HQ initially as a Targeting Analyst and then as Targeting and Analysis Manager. This followed on from a PhD in Social Statistics at the University of Southampton studying changes in British electoral geography, which served as his inspiration for this book. He has broad research interests spanning human geography: from urban, environmental, and social policy to political, economic, and electoral geography.Will Jennings is Professor of Political Science and Public Policy at the University of Southampton and Elections Analyst for Sky News. He has held Research Fellowships at the University of Manchester and the London School of Economics and Political Science and completed his doctorate at the University of Oxford. He specializes in the study of public opinion and public policy. His books include Olympic Risks (Palgrave Macmillan, 2012), The Politics of Competence: Parties, Public Opinion and Voters (with Jane Green; CUP, 2017), and The British General Election of 2019 (with Robert Ford, Tim Bale, and Paula Surridge; Palgrave Macmillan, 2021).

Under Britain's first-past-the-post electoral system, the outcome of elections depends not only on how many votes a party wins but also on how its support is distributed geographically. In this fascinating book, Furlong and Jennings uncover how the geography of party support in England and Wales has changed dramatically over the last forty years as a result of the country's transition to a post-industrial society whose consequences have varied from place to place. It is essential reading for anyone who wants to understand the long-term forces that enabled the Conservatives to win many Red Wall seats in the North of England in 2019, when, at the same time, London has become a Labour dominated city.

• List of Figures List of Tables 1: Redrawing the electoral map 2: How changing demography drives electoral change 3: Electoral change in England and Wales 4: How places vote 5: Relative decline (and growth) and the changing electoral geography of England and Wales 6: In search of Red and Blue heartlands 7: Why place matters: Insights from Merseyside and Lincolnshire 8: Conclusion References