Jacob L. Nelson is an Assistant Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and a fellow with the Tow Center for Digital Journalism at Columbia University. He researches the relationship between journalism and the public.

The book is important both because it shows the many different ways of dealing with the audiences and because it contains a very important side story...this book is to be recommended to both journalists and researchers who are interested in the fundamental questions of the relations between journalism and its audiences.

• PrefaceIntroductionChapter One: The Journalist-Audience RelationshipChapter Two: The Promise of Audience EngagementChapter Three: Journalism's Imagined AudiencesChapter Four: When Data and Intuition ConvergeChapter Five: First Imagined, Then PursuedChapter Six: The Obstacles to Audience EngagementChapter Seven: Understanding News Audience BehaviorConclusionAcknowledgmentsMethodReferences

Jacob L. Nelson is an Assistant Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and a fellow with the Tow Center for Digital Journalism at Columbia University. He researches the relationship between journalism and the public.

The book is important both because it shows the many different ways of dealing with the audiences and because it contains a very important side story...this book is to be recommended to both journalists and researchers who are interested in the fundamental questions of the relations between journalism and its audiences.

• PrefaceIntroductionChapter One: The Journalist-Audience RelationshipChapter Two: The Promise of Audience EngagementChapter Three: Journalism's Imagined AudiencesChapter Four: When Data and Intuition ConvergeChapter Five: First Imagined, Then PursuedChapter Six: The Obstacles to Audience EngagementChapter Seven: Understanding News Audience BehaviorConclusionAcknowledgmentsMethodReferences