Francesco Duina is Charles A. Dana Professor of Sociology at Bates College. He began his career as a management consultant at what is now Monitor Deloitte. He has held appointments at Harvard, the University of British Columbia, and the Copenhagen Business School. Francesco has published widely on the EU, international trade agreements, and the cultural underpinnings of market integration. His books include The Social Construction of Free Trade (2007) and Institutions and the Economy (2011). Crina Viju-Miljusevic is Associate Professor in the Institute of European, Russian and Eurasian Studies at Carleton University. She is also the Associate Director of the Centre for European Studies at Carleton University. Her research interests include the economic effects of different trade policies applied within the EU, US and Canada, European economic integration, EU external relations, and EU enlargement. She has an extensive publication record, including co-edited volumes, andnumerous journal articles, book chapters and conference presentations.

This is an exceptionally well edited book with top contributors from three continents. It brings economic sociology of the finest kind by carefully combining explanations from political economy, institutionalism, as well as interest group and cultural value research. A remarkable tour de force on the European Union's drive for standardization through its trade policy in a globalising world.

• Introduction: In the EU's Image?Francesco Duina and Crina Viju-Miljusevic PART 1: MAJOR POLICY AREAS Chapter 1: Agricultural Regulations in FTAs: The EU's Ambitions as Rule-maker on Food Safety and Geographical IndicationsGerry Alons Chapter 2: (New) EU Standards in Preferential Services Trade LiberalizationCharlotte Sieber-Gasser Chapter 3: Standardization of the Rule of Law and Anti-Corruption Clauses in EU Regional Trade Agreements With Developing Countries: Quo Vadis?Maryna Rabinovych Chapter 4: EU Investment Policy: Regional Convergence or International Standards?Rodrigo Polanco Chapter 5: Sustainable Development Standards in EU PTAsEvgeny Postnikov PART 2: MAJOR TRADING PARTNERS Chapter 6: Regulatory Convergence in Transatlantic Trade Agreements: Lessons LearnedFerdi De Ville Chapter 7: Interregionalism, Trade, and Standardization: The Long Road to the EU-MERCOSUR Trade Agreement and the Uncertainties AheadAndrea C. Bianculli Chapter 8: Conflicting Standards of Sustainable Biofuel in the EU/ASEAN Trade NegotiationsDaniela Sicurelli Chapter 9: Standardization Among the Like-minded: The EU-Asia CaseJulia Grübler Chapter 10: The Indian Response to the EU's Regulatory Standardization: The Case of Public Procurement and Social Standards Under the EU-India FTASangeeta Khorana Chapter 11: Conclusion: The Reach and Limits of the EUFrancesco Duina and Crina Viju-Miljusevic Index

Francesco Duina is Charles A. Dana Professor of Sociology at Bates College. He began his career as a management consultant at what is now Monitor Deloitte. He has held appointments at Harvard, the University of British Columbia, and the Copenhagen Business School. Francesco has published widely on the EU, international trade agreements, and the cultural underpinnings of market integration. His books include The Social Construction of Free Trade (2007) and Institutions and the Economy (2011). Crina Viju-Miljusevic is Associate Professor in the Institute of European, Russian and Eurasian Studies at Carleton University. She is also the Associate Director of the Centre for European Studies at Carleton University. Her research interests include the economic effects of different trade policies applied within the EU, US and Canada, European economic integration, EU external relations, and EU enlargement. She has an extensive publication record, including co-edited volumes, andnumerous journal articles, book chapters and conference presentations.

This is an exceptionally well edited book with top contributors from three continents. It brings economic sociology of the finest kind by carefully combining explanations from political economy, institutionalism, as well as interest group and cultural value research. A remarkable tour de force on the European Union's drive for standardization through its trade policy in a globalising world.

• Introduction: In the EU's Image?Francesco Duina and Crina Viju-Miljusevic PART 1: MAJOR POLICY AREAS Chapter 1: Agricultural Regulations in FTAs: The EU's Ambitions as Rule-maker on Food Safety and Geographical IndicationsGerry Alons Chapter 2: (New) EU Standards in Preferential Services Trade LiberalizationCharlotte Sieber-Gasser Chapter 3: Standardization of the Rule of Law and Anti-Corruption Clauses in EU Regional Trade Agreements With Developing Countries: Quo Vadis?Maryna Rabinovych Chapter 4: EU Investment Policy: Regional Convergence or International Standards?Rodrigo Polanco Chapter 5: Sustainable Development Standards in EU PTAsEvgeny Postnikov PART 2: MAJOR TRADING PARTNERS Chapter 6: Regulatory Convergence in Transatlantic Trade Agreements: Lessons LearnedFerdi De Ville Chapter 7: Interregionalism, Trade, and Standardization: The Long Road to the EU-MERCOSUR Trade Agreement and the Uncertainties AheadAndrea C. Bianculli Chapter 8: Conflicting Standards of Sustainable Biofuel in the EU/ASEAN Trade NegotiationsDaniela Sicurelli Chapter 9: Standardization Among the Like-minded: The EU-Asia CaseJulia Grübler Chapter 10: The Indian Response to the EU's Regulatory Standardization: The Case of Public Procurement and Social Standards Under the EU-India FTASangeeta Khorana Chapter 11: Conclusion: The Reach and Limits of the EUFrancesco Duina and Crina Viju-Miljusevic Index

Francesco Duina is Charles A. Dana Professor of Sociology at Bates College. He began his career as a management consultant at what is now Monitor Deloitte. He has held appointments at Harvard, the University of British Columbia, and the Copenhagen Business School. Francesco has published widely on the EU, international trade agreements, and the cultural underpinnings of market integration. His books include The Social Construction of Free Trade (2007) and Institutions and the Economy (2011). Crina Viju-Miljusevic is Associate Professor in the Institute of European, Russian and Eurasian Studies at Carleton University. She is also the Associate Director of the Centre for European Studies at Carleton University. Her research interests include the economic effects of different trade policies applied within the EU, US and Canada, European economic integration, EU external relations, and EU enlargement. She has an extensive publication record, including co-edited volumes, andnumerous journal articles, book chapters and conference presentations.

This is an exceptionally well edited book with top contributors from three continents. It brings economic sociology of the finest kind by carefully combining explanations from political economy, institutionalism, as well as interest group and cultural value research. A remarkable tour de force on the European Union's drive for standardization through its trade policy in a globalising world.

• Introduction: In the EU's Image?Francesco Duina and Crina Viju-Miljusevic PART 1: MAJOR POLICY AREAS Chapter 1: Agricultural Regulations in FTAs: The EU's Ambitions as Rule-maker on Food Safety and Geographical IndicationsGerry Alons Chapter 2: (New) EU Standards in Preferential Services Trade LiberalizationCharlotte Sieber-Gasser Chapter 3: Standardization of the Rule of Law and Anti-Corruption Clauses in EU Regional Trade Agreements With Developing Countries: Quo Vadis?Maryna Rabinovych Chapter 4: EU Investment Policy: Regional Convergence or International Standards?Rodrigo Polanco Chapter 5: Sustainable Development Standards in EU PTAsEvgeny Postnikov PART 2: MAJOR TRADING PARTNERS Chapter 6: Regulatory Convergence in Transatlantic Trade Agreements: Lessons LearnedFerdi De Ville Chapter 7: Interregionalism, Trade, and Standardization: The Long Road to the EU-MERCOSUR Trade Agreement and the Uncertainties AheadAndrea C. Bianculli Chapter 8: Conflicting Standards of Sustainable Biofuel in the EU/ASEAN Trade NegotiationsDaniela Sicurelli Chapter 9: Standardization Among the Like-minded: The EU-Asia CaseJulia Grübler Chapter 10: The Indian Response to the EU's Regulatory Standardization: The Case of Public Procurement and Social Standards Under the EU-India FTASangeeta Khorana Chapter 11: Conclusion: The Reach and Limits of the EUFrancesco Duina and Crina Viju-Miljusevic Index