Dr Timothy Whisler is in the Department of History at Saint Francis College, Loretto, Pennsylvania. He has a PhD from the London School of Economics and has contributed to many books and journals on the subject of the motor industry, including Wada and Shiomi, Fordism Transfomed (OUP, 1995).

... interesting and insightful ... a convincing account of the causes of the decline in the UK car industry.

• Introduction ; 1. Reconversion: confirming the inter-war course ; 2. Corporate Structure and Management Strategy: decision making and path dependence, 1945-68 ; 3. British Leyland and Chrysler UK: lock-in, path overlap, and dysfunction ; 4. The Final Stage in the Indigenous Path: British Leyland under Edwardes, 1977-9 ; 5. Design and Development: the practical man and the myth of engineering excellence ; 6. British Production Methods: the evolution of flexibility and failure of Fordism ; 7. Distribution Structures: dealers, agents, and self-interest ; 8. Domestic and Export Markets: demand, differentiation, and product characteristics ; 9. Product Quality and Reliability: the silver British lemon ; 10. U-Turn, New Path, or Market Failure? 1979-94 ; Conclusion

Dr Timothy Whisler is in the Department of History at Saint Francis College, Loretto, Pennsylvania. He has a PhD from the London School of Economics and has contributed to many books and journals on the subject of the motor industry, including Wada and Shiomi, Fordism Transfomed (OUP, 1995).

... interesting and insightful ... a convincing account of the causes of the decline in the UK car industry.

• Introduction ; 1. Reconversion: confirming the inter-war course ; 2. Corporate Structure and Management Strategy: decision making and path dependence, 1945-68 ; 3. British Leyland and Chrysler UK: lock-in, path overlap, and dysfunction ; 4. The Final Stage in the Indigenous Path: British Leyland under Edwardes, 1977-9 ; 5. Design and Development: the practical man and the myth of engineering excellence ; 6. British Production Methods: the evolution of flexibility and failure of Fordism ; 7. Distribution Structures: dealers, agents, and self-interest ; 8. Domestic and Export Markets: demand, differentiation, and product characteristics ; 9. Product Quality and Reliability: the silver British lemon ; 10. U-Turn, New Path, or Market Failure? 1979-94 ; Conclusion

Dr Timothy Whisler is in the Department of History at Saint Francis College, Loretto, Pennsylvania. He has a PhD from the London School of Economics and has contributed to many books and journals on the subject of the motor industry, including Wada and Shiomi, Fordism Transfomed (OUP, 1995).

... interesting and insightful ... a convincing account of the causes of the decline in the UK car industry.

• Introduction ; 1. Reconversion: confirming the inter-war course ; 2. Corporate Structure and Management Strategy: decision making and path dependence, 1945-68 ; 3. British Leyland and Chrysler UK: lock-in, path overlap, and dysfunction ; 4. The Final Stage in the Indigenous Path: British Leyland under Edwardes, 1977-9 ; 5. Design and Development: the practical man and the myth of engineering excellence ; 6. British Production Methods: the evolution of flexibility and failure of Fordism ; 7. Distribution Structures: dealers, agents, and self-interest ; 8. Domestic and Export Markets: demand, differentiation, and product characteristics ; 9. Product Quality and Reliability: the silver British lemon ; 10. U-Turn, New Path, or Market Failure? 1979-94 ; Conclusion