Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. He researches the evolution, impact, and responsibility of global business, and is a Fellow of the Academy of International Business and and of the Royal Historical Society. His books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century (Oxford University Press, 2005), Renewing Unilever: Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)

Jones has written a captivating, engaging and thoughtful book about the evolution of green business along with a serious discussion of whether capitalism and sustainability have been, or can be, compatible. Profits and Sustainability is a book which is rich in detail, based on original research, written in delightful language and reflects Jones exceptional knowledge of global business and the history of capitalism.

• Introduction: The Business of Sustainability Part 1: Green Intentions 1: Pioneering in Food and Energy 2: Poisoned Earth: Green Businesses 1930s-1950s 3: Earthrise and the Rise of Green Business 4: Accidental Sustainability: Waste and Tourism as Green Businesses Part 2: Green Business 5: Making Money By Saving the World 6: Building Green Institutions 7: Can Finance Change the World? 8: The Green Team: Government and Business 9: Corporate Environmentalism and the Boundaries of Sustainability 10: Conclusion

Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. He researches the evolution, impact, and responsibility of global business, and is a Fellow of the Academy of International Business and and of the Royal Historical Society. His books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century (Oxford University Press, 2005), Renewing Unilever: Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)

Jones has written a captivating, engaging and thoughtful book about the evolution of green business along with a serious discussion of whether capitalism and sustainability have been, or can be, compatible. Profits and Sustainability is a book which is rich in detail, based on original research, written in delightful language and reflects Jones exceptional knowledge of global business and the history of capitalism.

• Introduction: The Business of Sustainability Part 1: Green Intentions 1: Pioneering in Food and Energy 2: Poisoned Earth: Green Businesses 1930s-1950s 3: Earthrise and the Rise of Green Business 4: Accidental Sustainability: Waste and Tourism as Green Businesses Part 2: Green Business 5: Making Money By Saving the World 6: Building Green Institutions 7: Can Finance Change the World? 8: The Green Team: Government and Business 9: Corporate Environmentalism and the Boundaries of Sustainability 10: Conclusion

Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. He researches the evolution, impact, and responsibility of global business, and is a Fellow of the Academy of International Business and and of the Royal Historical Society. His books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century (Oxford University Press, 2005), Renewing Unilever: Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)

Jones has written a captivating, engaging and thoughtful book about the evolution of green business along with a serious discussion of whether capitalism and sustainability have been, or can be, compatible. Profits and Sustainability is a book which is rich in detail, based on original research, written in delightful language and reflects Jones exceptional knowledge of global business and the history of capitalism.

• Introduction: The Business of Sustainability Part 1: Green Intentions 1: Pioneering in Food and Energy 2: Poisoned Earth: Green Businesses 1930s-1950s 3: Earthrise and the Rise of Green Business 4: Accidental Sustainability: Waste and Tourism as Green Businesses Part 2: Green Business 5: Making Money By Saving the World 6: Building Green Institutions 7: Can Finance Change the World? 8: The Green Team: Government and Business 9: Corporate Environmentalism and the Boundaries of Sustainability 10: Conclusion