Susi Geiger is a Full Professor of Marketing and Market Studies in the College of Business, University College Dublin, and holder of a European Research Council (ERC) Consolidator Grant, 'MISFIRES and Market Innovation', which studies activism in health care markets. Her research focuses on how complex markets are organized, with specific interests in technology and health care markets in the context of social justice concerns. She has published numerous articles on these issues in journals such Organization Studies, Business & Society, Research Policy, Entrepreneurship Theory and Practice, and Marketing Theory. She also co-edited the volume Concerned Markets (Edward Elgar, 2014).

The book is an essential read for any student or scholar interested in health-care activism, the shaping influence of neoliberalism and market thinking on health-care activism and the ways in which such dominant framings may be rethought. It provides a rich insight into the shapes and forms activism may take, while emphasising that we, as scholars of health-care activism, need to further broaden our focus beyond health-, economically-, and digitally literate activist groups.

• 1: Susi Geiger: Healthcare Activism, Marketization, and the Collective Good 2: Ilaria Galasso and Susi Geiger: Preventing "Exit", Eliciting "Voice": Patient, Participant, and Public Involvement as Invited Activism in Precision Medicine and Genomics Initiatives 3: Vololona Rabeharisoa and Liliana Doganova: War on Diseases: Patient Organizations' Problematization and Exploration of Market Issues 4: Gillian Moran and Nicola Mountford: "Please Don't Put a Price on Our Lives": Social Media and the Contestation of Value in Ireland's Pricing of Orphan Drugs 5: Klaus Hoeyer and Henriette Langstrup: Datafying the Patient Voice: The Making of Pervasive Infrastructures as Processes of Promise, Ruination, and Repair 6: Lisa Lindén: Initiators, Controllers and Influencers: Enacting Patient Advocacy Roles in Cervical Cancer Screening Policy Practices 7: Mohammed Cheded and Gillian Hopkinson: Heroes, Villains, and Victims: Tracing Breast Cancer Activist Movements 8: Samantha D. Gottlieb: The Fantastical Empowered Patient 9: Barbara Prainsack and Hendrik Wagenaar: Markets, Morals, and the Collective Good after Covid-19

Susi Geiger is a Full Professor of Marketing and Market Studies in the College of Business, University College Dublin, and holder of a European Research Council (ERC) Consolidator Grant, 'MISFIRES and Market Innovation', which studies activism in health care markets. Her research focuses on how complex markets are organized, with specific interests in technology and health care markets in the context of social justice concerns. She has published numerous articles on these issues in journals such Organization Studies, Business & Society, Research Policy, Entrepreneurship Theory and Practice, and Marketing Theory. She also co-edited the volume Concerned Markets (Edward Elgar, 2014).

The book is an essential read for any student or scholar interested in health-care activism, the shaping influence of neoliberalism and market thinking on health-care activism and the ways in which such dominant framings may be rethought. It provides a rich insight into the shapes and forms activism may take, while emphasising that we, as scholars of health-care activism, need to further broaden our focus beyond health-, economically-, and digitally literate activist groups.

• 1: Susi Geiger: Healthcare Activism, Marketization, and the Collective Good 2: Ilaria Galasso and Susi Geiger: Preventing "Exit", Eliciting "Voice": Patient, Participant, and Public Involvement as Invited Activism in Precision Medicine and Genomics Initiatives 3: Vololona Rabeharisoa and Liliana Doganova: War on Diseases: Patient Organizations' Problematization and Exploration of Market Issues 4: Gillian Moran and Nicola Mountford: "Please Don't Put a Price on Our Lives": Social Media and the Contestation of Value in Ireland's Pricing of Orphan Drugs 5: Klaus Hoeyer and Henriette Langstrup: Datafying the Patient Voice: The Making of Pervasive Infrastructures as Processes of Promise, Ruination, and Repair 6: Lisa Lindén: Initiators, Controllers and Influencers: Enacting Patient Advocacy Roles in Cervical Cancer Screening Policy Practices 7: Mohammed Cheded and Gillian Hopkinson: Heroes, Villains, and Victims: Tracing Breast Cancer Activist Movements 8: Samantha D. Gottlieb: The Fantastical Empowered Patient 9: Barbara Prainsack and Hendrik Wagenaar: Markets, Morals, and the Collective Good after Covid-19

Susi Geiger is a Full Professor of Marketing and Market Studies in the College of Business, University College Dublin, and holder of a European Research Council (ERC) Consolidator Grant, 'MISFIRES and Market Innovation', which studies activism in health care markets. Her research focuses on how complex markets are organized, with specific interests in technology and health care markets in the context of social justice concerns. She has published numerous articles on these issues in journals such Organization Studies, Business & Society, Research Policy, Entrepreneurship Theory and Practice, and Marketing Theory. She also co-edited the volume Concerned Markets (Edward Elgar, 2014).

The book is an essential read for any student or scholar interested in health-care activism, the shaping influence of neoliberalism and market thinking on health-care activism and the ways in which such dominant framings may be rethought. It provides a rich insight into the shapes and forms activism may take, while emphasising that we, as scholars of health-care activism, need to further broaden our focus beyond health-, economically-, and digitally literate activist groups.

• 1: Susi Geiger: Healthcare Activism, Marketization, and the Collective Good 2: Ilaria Galasso and Susi Geiger: Preventing "Exit", Eliciting "Voice": Patient, Participant, and Public Involvement as Invited Activism in Precision Medicine and Genomics Initiatives 3: Vololona Rabeharisoa and Liliana Doganova: War on Diseases: Patient Organizations' Problematization and Exploration of Market Issues 4: Gillian Moran and Nicola Mountford: "Please Don't Put a Price on Our Lives": Social Media and the Contestation of Value in Ireland's Pricing of Orphan Drugs 5: Klaus Hoeyer and Henriette Langstrup: Datafying the Patient Voice: The Making of Pervasive Infrastructures as Processes of Promise, Ruination, and Repair 6: Lisa Lindén: Initiators, Controllers and Influencers: Enacting Patient Advocacy Roles in Cervical Cancer Screening Policy Practices 7: Mohammed Cheded and Gillian Hopkinson: Heroes, Villains, and Victims: Tracing Breast Cancer Activist Movements 8: Samantha D. Gottlieb: The Fantastical Empowered Patient 9: Barbara Prainsack and Hendrik Wagenaar: Markets, Morals, and the Collective Good after Covid-19