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      1. Ekonomi och Ledarskap
      2. Företagsekonomi
      3. Entreprenörskap

      Aligning for Advantage

      Competitive Strategies for the Political and Social Arenas

      AvThomas C. Lawton,Jonathan P. Doh

      Häftad, Engelska, 2014

      775 kr

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      2 444 kr

      Beskrivning

      In today's multipolar world economy, strategic alignment is a key determinant of competitive advantage. Coca-Cola, Danone, Diageo, DuPont, Lufthansa and Tata are some of the companies that strive for a pragmatic approach to balancing competitive strategies with political and social obligations. Aligning for Advantage argues that to build and sustain corporate success, companies must synchronize business objectives and market positions with political and regulatory activism and social and environmental engagement. Moreover, to be credible and realizable, these external market and nonmarket strategies need to be equally attuned with corporate vision, values, and culture. The book advances a managerial process and conceptual framework for aligning corporate strategy. In some cases alignment may mean deep, strategically embedded partnerships with governments, NGOs, or other stakeholders. In others, alignment may take the form of looser, temporary collaborations with outside organizations. No matter the approach, the relationship between nonmarket and market strategies should be deliberate and genuine, not accidental or artificial. Truly aligned strategies should reconcile and modulate sometimes conflicting external demands in a way that is appropriate for the corporation's geographic and market positions. In the end, companies must leverage their overall nonmarket strategy as a source of competitive advantage.

      Produktinformation

      • Utgivningsdatum:2014-02-27
      • Mått:163 x 235 x 15 mm
      • Vikt:390 g
      • Format:Häftad
      • Språk:Engelska
      • Antal sidor:256
      • Förlag:OUP OXFORD
      • ISBN:9780199604753

      Utforska kategorier

      • Entreprenörskap inom Ekonomi och Ledarskap
      • Ekonomisk politik inom Ekonomi och Ledarskap
      • Affärsstrategi inom Ekonomi och Ledarskap

      Mer om författaren

      Thomas C. Lawton is Professor of Strategy and International Management and Director of the Centre for International Management Practice at the Open University Business School and Visiting Professor of Business Administration at the Tuck School of Business at Dartmouth College. He is the author or co-author of more than 40 referred articles and book chapters and author or editor of 8 books. His most recent books are Breakout Strategy: Meeting the Challenge of Double-Digit Growth (with Sydney Finkelstein and Charles Harvey, McGraw-Hill) and The Routledge Companion to Non-Market Strategy (with Tazeeb Rajwani, Routledge). Jonathan P. Doh holds the Rammrath Chair in International Business, serves as Faculty Director for the Centre for Global Leadership, and is Professor of Management at Villanova School of Business. He is author or co-author of more than 70 refereed articles, 30 chapters in scholarly edited volumes, more than 80 conference papers, and 8 books. His most recent books are NGOs and Corporations: Conflict and Collaboration (with Michael Yaziji, Cambridge University Press) and International Management: Culture, Strategy and Behavior (with Fred Luthans, McGraw-Hill Irwin, 9th edition), the best-selling international management text.Tazeeb Rajwani is a Lecturer in Strategic Management at Cranfield School of Management. Previously he has been a Director of Strategy at a high-tech start-up, where he still holds an advisory position. He has also held a management position at KPMG Corporate Finance, where he was an Innovation Champion and member of the Thought Leadership group at KMPG Europe. He works with corporate clients globally to develop their competitive strategies and corporate political activities. His research focuses mainly on competitive advantage, nonmarket strategy and corporate political activity in global firms. He has published many academic papers, book chapters, reports and white papers on these themes in a variety of reputable outlets. His research has been reported in the commercial press, including the Irish Times, The Times and Financial Times. He received his Ph.D. from Imperial College London in strategic management.

      Recensioner i media

      Together, the authors represent an impressive level of expertise with regard to corporate strategy and the non-market environment ... The balance they seem to strike between their academic and practical work is clearly reflected by the book: scientific theories have been illustrated by practical examples and vice versa. It is obviously written by three experts and I believe their ability to combine theory and practice is a major strength of the book.

      Innehållsförteckning

      • SECTION I:FOUNDATIONS OF ALIGNMENT ; SECTION II: PATHWAYS TO INFLUENCE ; SECTION III: CREATING ALIGNED STRATEGY ; SECTION IV: DELIVERING WITH IMPACT
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