How to Win a Culture War

How elite athletes and entertainment industry movers and shakers work to win the culture war for LGBTQ+ social justice. The unquestionable runaway television hit of late 2025 was Crave/HBO Max’s Heated Rivalry, a show that tells the love story of two queer ice hockey players. This show—and the wider social context around it—would have been unthinkable without the courageous writing, art, and advocacy of previous generations of LGBTQ+ people and their allies in the entertainment industry. In How to Win a Culture War, sociologist Lisa M. Stulberg argues that, despite substantial barriers, past and current creatives and athletes are changing American culture through their contributions to arts, sports, and politics. Stulberg conducted in-depth interviews with 170 culture workers—including television, film, and theater actors and creators; musicians; elite athletes; and activists over the span of 14 years. These include stars such as Will & Grace's Eric McCormack, Orange Is the New Black’s Lea DeLaria, Olympic diver Greg Louganis, and several former NFL players, as well as the TV and movie writers, producers, and directors behind some of pop culture’s boldest moves. These culture makers take six primary steps toward LGBTQ+ social change: they become visible, use available platforms, change their workplaces, overachieve, become normal, and stay queer. In this work, they are opening up the culture, changing hearts and minds, and building community, even amid a fresh round of ruthless political attacks on LGBTQ+ people. Providing rich behind-the-scenes insight and cultural material, Stulberg outlines an urgently needed playbook for how to win a culture war.