Business Strategy
An Introduction
AvDavid Edgar,George Stonehouse
E-bok
PDF, Engelska, 20171 128 kr
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Beskrivning
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.