George Stonehouse - Böcker
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2 produkter
2 produkter
1 039 kr
Skickas inom 10-15 vardagar
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
743 kr
Skickas inom 7-10 vardagar
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.