Tony Purdie – författare
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2 produkter
2 produkter
Häftad, Engelska, 2004
811 kr
Skickas inom 5-8 vardagar
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
E-bok
PDF, Engelska, 2004806 kr
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In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.