E-bok, Engelska, 2012
Football and Management
Comparisons between Sport and Enterprise
Av S. Soderman
1596 kr
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Beskrivning
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Produktinformation
- Utgivningsdatum: 2012-11-14
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9780230391185
- Förlag: Palgrave Macmillan UK
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