OLIVER H.M. YAU is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Department of Marketing at the City University of Hong Kong. He gained a PhD in marketing from the Management Centre, Bradford University, UK. Professor Yau has been appointed as a visiting or consulting professor by several Universities in mainland China, Australia, Taiwan and the UK. Over the past thirty years of teaching and research he has published over 180 articles in international journals and conferences, as well as three books in Chinese and English. He is currently advisor for

• Introduction; O.Yau & R.Chow PART I: THE HARMONY PERSPECTIVE In Search of Harmony; R.Chow & O.Yau Economic Reform and its Gendered Impacts in China Today; S.Moore & J.Jie Wen The Road to the Kyoto Protocol: A Harmonious Case of Euro-Chinese Corporate Environmental Behaviour; L.Croft & S.Makino The Role of Trust in Knowledge Management; L.Leung & K.F. Lau Trust One's Alliance Partner? Maybe - Maybe Not! Preliminary Results of Recent Research in China; J.Kidd & X.Li Global Corporate Cultures: Issues of Shared Goals, Communication and Trust - Empirical Evidence from the Japanese, German and American Units of a Multinational Company; P.Yeow & W.Dorow An Empirical Study on Trust, Commitment, Relationship Quality, and Behavioral Consequences for International Tourist Hotels in Taiwan; C.Su & C.Wang PART II: THE CONFLICT PERSPECTIVE The Moderating Effects of Situation Factors on the Relationship between Chinese Cultural Values and Consumers' Complaint Behavior in the Restaurant Setting; S.Cheng & O.Yau Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile and Perceptions; W.Cheung & G.Prendergast The Competitive Potential of Asian Business Groups: A Comparative Analysis of Kigyo Shudan and Chaebol; M.Hemmert SARS versus Asian Financial Crisis; O.Yau, W.Leung, F.Cheung & C.Chow

OLIVER H.M. YAU is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Department of Marketing at the City University of Hong Kong. He gained a PhD in marketing from the Management Centre, Bradford University, UK. Professor Yau has been appointed as a visiting or consulting professor by several Universities in mainland China, Australia, Taiwan and the UK. Over the past thirty years of teaching and research he has published over 180 articles in international journals and conferences, as well as three books in Chinese and English. He is currently advisor for

• Introduction; O.Yau & R.Chow PART I: THE HARMONY PERSPECTIVE In Search of Harmony; R.Chow & O.Yau Economic Reform and its Gendered Impacts in China Today; S.Moore & J.Jie Wen The Road to the Kyoto Protocol: A Harmonious Case of Euro-Chinese Corporate Environmental Behaviour; L.Croft & S.Makino The Role of Trust in Knowledge Management; L.Leung & K.F. Lau Trust One's Alliance Partner? Maybe - Maybe Not! Preliminary Results of Recent Research in China; J.Kidd & X.Li Global Corporate Cultures: Issues of Shared Goals, Communication and Trust - Empirical Evidence from the Japanese, German and American Units of a Multinational Company; P.Yeow & W.Dorow An Empirical Study on Trust, Commitment, Relationship Quality, and Behavioral Consequences for International Tourist Hotels in Taiwan; C.Su & C.Wang PART II: THE CONFLICT PERSPECTIVE The Moderating Effects of Situation Factors on the Relationship between Chinese Cultural Values and Consumers' Complaint Behavior in the Restaurant Setting; S.Cheng & O.Yau Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile and Perceptions; W.Cheung & G.Prendergast The Competitive Potential of Asian Business Groups: A Comparative Analysis of Kigyo Shudan and Chaebol; M.Hemmert SARS versus Asian Financial Crisis; O.Yau, W.Leung, F.Cheung & C.Chow

OLIVER H.M. YAU is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Department of Marketing at the City University of Hong Kong. He gained a PhD in marketing from the Management Centre, Bradford University, UK. Professor Yau has been appointed as a visiting or consulting professor by several Universities in mainland China, Australia, Taiwan and the UK. Over the past thirty years of teaching and research he has published over 180 articles in international journals and conferences, as well as three books in Chinese and English. He is currently advisor for

• Introduction; O.Yau & R.Chow PART I: THE HARMONY PERSPECTIVE In Search of Harmony; R.Chow & O.Yau Economic Reform and its Gendered Impacts in China Today; S.Moore & J.Jie Wen The Road to the Kyoto Protocol: A Harmonious Case of Euro-Chinese Corporate Environmental Behaviour; L.Croft & S.Makino The Role of Trust in Knowledge Management; L.Leung & K.F. Lau Trust One's Alliance Partner? Maybe - Maybe Not! Preliminary Results of Recent Research in China; J.Kidd & X.Li Global Corporate Cultures: Issues of Shared Goals, Communication and Trust - Empirical Evidence from the Japanese, German and American Units of a Multinational Company; P.Yeow & W.Dorow An Empirical Study on Trust, Commitment, Relationship Quality, and Behavioral Consequences for International Tourist Hotels in Taiwan; C.Su & C.Wang PART II: THE CONFLICT PERSPECTIVE The Moderating Effects of Situation Factors on the Relationship between Chinese Cultural Values and Consumers' Complaint Behavior in the Restaurant Setting; S.Cheng & O.Yau Buyers of Pirated VCD/DVDs in Hong Kong: Their Profile and Perceptions; W.Cheung & G.Prendergast The Competitive Potential of Asian Business Groups: A Comparative Analysis of Kigyo Shudan and Chaebol; M.Hemmert SARS versus Asian Financial Crisis; O.Yau, W.Leung, F.Cheung & C.Chow