RUTH SIMPSON is Professor in Management at Brunel Business School, Brunel University, UK. Her research interests include gender and emotions, gender and management education and gender and organizations. Other published work include Gendering Emotions in Organizations and Voice, Visibility and the Gendering of Organizations.

'This is a very welcome book on the field of occupational choice. It is well signposted and written for both undergraduate and postgraduate students, as well as a non-academic audience. I have already ordered library copies and included it as a "must-read" addition to reading lists on gender and occupational choice.' - Sue Child, Times Higher Education

• PART I: INTRODUCTION Introducing Men in Non-Traditional Occupations Identities; with  A.Pullen (In)visibility Gender, Service and Emotions PART II: OCCUPATIONAL CONTEXTS Gender, Performativity, Space: Male Cabin Crew and the Negotiation of Identity;  with M.Patrickson Bodies, Embodiment and Male Nurses Male Primary School Teachers and the Negotiation of a Professional Identity Occupational Image and Social Identity: The Case of Male Librarians Men on Women and Women on Men: Reflexivity and Constructions of Difference in the Context of Nursing Care Conclusion