PR- A Persuasive Industry?

Spin, Public Relations and the Shaping of the Modern Media

AvS. Goldsworthy,T. Morris

E-bok

PDF, Engelska, 2016

628 kr

Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).

Beskrivning

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.