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D. Sutton - Globalizing Ideal Beauty, Inbunden

Inbunden, Engelska, 2009

Globalizing Ideal Beauty

Women, Advertising, and the Power of Marketing

Av D. Sutton

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Beskrivning
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Produktinformation
  • Utgivningsdatum: 2009-10-13
  • Mått: 140 x 216 x 17 mm
  • Vikt: 356 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 210
  • Upplaga: 2009
  • Förlag: Palgrave Macmillan
  • ISBN: 9780230611740
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