E-bok, Engelska, 2009
Globalizing Ideal Beauty
Women, Advertising, and the Power of Marketing
Av D. Sutton
1596 kr
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Beskrivning
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton''s approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Produktinformation
- Utgivningsdatum: 2009-09-14
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9780230100435
- Förlag: Palgrave Macmillan US
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