Häftad, Engelska, 2012
Globalizing Ideal Beauty
Women, Advertising, and the Power of Marketing
Av D. Sutton
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Beskrivning
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Produktinformation
- Utgivningsdatum: 2012-08-07
- Mått: 140 x 216 x 13 mm
- Vikt: 280 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 210
- Upplaga: 2009
- Förlag: Palgrave Macmillan
- ISBN: 9781137021007
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