Inbunden, Engelska, 1993
When MBAs Rule the Newsroom
How the Marketers and Managers Are Reshaping Today's Media
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Beskrivning
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
Produktinformation
- Utgivningsdatum: 1993-07-29
- Vikt: 510 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 259
- Förlag: Columbia University Press
- ISBN: 9780231080484
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Doug Underwood is professor of communication at the University of Washington at Seattle.
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