The Bloomberg Guide to Business Journalism

Paul Addison has worked at Bloomberg News in London since 1994 and is a coeditor of the latest edition of The Bloomberg Way: A Guide for Journalists. He is a founding member of Bloomberg News’s Global Training team and has designed and run training courses for thousands of Bloomberg journalists.Jennifer Sondag is the executive editor for Bloomberg CityLab in New York and previously held roles with newsroom teams responsible for training, standards, deals, retail, media, and technology. She was a coeditor of the previous two editions of The Bloomberg Way.Cherian Thomas has spent more than two decades at Bloomberg as a reporter, editor, and trainer in cities across India. He helped design and implement the ACJ-Bloomberg business journalism course at the Asian College of Journalism, and he has taught at colleges and universities as part of the Bloomberg Media Initiative Africa.Carolina Wilson has worked at Bloomberg News in New York since 2015 and is a senior reporter covering emerging markets. In addition to reporting on structured notes, oil markets, and exchange-traded funds, she also has a background in graphic design and visual storytelling.

This book is a gift to journalists the world over and, in particular, to our students. They must learn how to tell the stories of the most powerful people and companies. I would have read and reread this book a thousand times when I was starting out in business journalism.

• IntroductionBusinessworld Map1. The Story of Money2. A Stock Is Born3. The Company Story4. The Country Story5. The Commodities Story6. Bankers and Investors7. Reporting the Story8. Writing the Story9. Data and VisualsEpilogue: Getting the JobAppendix 1: Words to WatchAppendix 2: Bloomberg Terminal Functions for JournalistsAppendix 3: Teaching Guide for One-Day, One-Week and 10-Week Training CoursesAnswer Key for “Your Turn” ExercisesIndex