Precisely

Working with Precision Systems in a World of Data

Inbunden, Engelska, 2023

300 kr

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Beskrivning

Bronze Medal Winner, 2024 Axiom Business Book Award, Emerging Trends / AIIf you want to win an election, improve the health of a city, or thrill your customers, you’re going to need precision systems—the highly engineered working arrangements of teams, processes, and technologies that put data and AI to work creating the change that leaders want, exactly how they want it. Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools from mass-market “nudges” to industrial-grade recommendation systems.Precisely is the playbook for the rest of us. Zachary Tumin and Madeleine Want show how leaders in every domain are taking real-time precision systems into the marketplace, the political race, and the fight for health—from New York-Presbyterian Hospital to the New York Times, the NFL’s Baltimore Ravens to BNSF Railroad, the Biden-Harris campaign to the NYPD—to reveal elusive patterns, perform a repetitive task, run a play, or tailor a message, one at a time or by the millions.Precisely provides insight that will help leaders choose the system that’s right for them, decide which problem to tackle first, sell the importance of precision to stakeholders, power-up the people and the technology, and accomplish change that delivers precisely what’s needed every time—and do it all responsibly.

Produktinformation

Utgivningsdatum:2023-05-23
Mått:156 x 235 x 29 mm
Vikt:656 g
Format:Inbunden
Språk:Engelska
Antal sidor:296
Förlag:Columbia University Press
ISBN:9780231200608
Utmärkelser:Runner-up for Axiom Business Book Award, Emerging Trends / AI 2024

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Systemvetenskap och AI inom Data och IT
Organisationsteori inom Ekonomi och Ledarskap

Mer om författaren

Zachary Tumin is a member of the faculty at Columbia University’s School of International and Public Affairs. He has served in senior executive positions in public administration, industry, and academia, from Harvard Kennedy School to Wall Street’s Financial Services Technology Consortium to New York City government. With William Bratton, Tumin is coauthor of Collaborate or Perish! Reaching Across Boundaries in a Networked World (2012).Madeleine Want is vice president of data at Fanatics Betting and Gaming. Her previous roles include product management for data at Audible and Axel Springer.Thomas H. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the cofounder of the International Institute for Analytics, a fellow of the MIT Initiative for the Digital Economy, and a senior advisor to Deloitte Analytics.

Recensioner i media

Through compelling case studies from the likes of the New York Times, Precisely takes the reader into newsroom operations and furious debates over the future of Netflix-like news feeds vs. the editor-curated front page. This preview to journalism in the precision age makes the convincing case that AI and human judgment together can best serve customers in ways never before possible.

Innehållsförteckning

Foreword, by Thomas H. Davenport1. Introduction: From Digitization to Precision2. Six Kinds of Precision Systems3. Design, Test, and Prove: Key Steps in Building a Precision System4. Getting Started with Data and Platforms5. The Precision Vanguard6. The Political Management of Precision7. Bootstrapping Precision8. Creating and Managing Teams of Precision9. Building the Precision Enterprise10. Red Zones of Precision11. Summing Up: Some Final Lessons for LeadersAcknowledgmentsChapter NotesBibliographyIndex