Amy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and mother of two sons, and describes herself as feeling content. Very content.

Almost Reckless isn’t a business book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.

Amy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and mother of two sons, and describes herself as feeling content. Very content.

Almost Reckless isn’t a business book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.

Amy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and mother of two sons, and describes herself as feeling content. Very content.

Almost Reckless isn’t a business book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.