Sophie Morris is a prominent healthy food advocate and activist, television chef, and bestselling author. Following her training at Ballymaloe Cookery School, Sophie founded and mentored a number of Irish food start ups, winning Image Magazine’s Young Businesswoman of the Year Award 2012. Sophie's mission is to help people make informed choices in the supermarket to reduce their intake of ultra-processed foods, raise awareness around what is in modern packaged foods, and ultimately create industry-level change so that there are fewer UPFs in our food environment. Her book Sophie Swaps (2025) became an instant Irish Times bestseller, winning the prestigious An Post Irish Book Award for Lifestyle Book of the Year 2025.

Sophie Morris is a prominent healthy food advocate and activist, television chef, and bestselling author. Following her training at Ballymaloe Cookery School, Sophie founded and mentored a number of Irish food start ups, winning Image Magazine’s Young Businesswoman of the Year Award 2012. Sophie's mission is to help people make informed choices in the supermarket to reduce their intake of ultra-processed foods, raise awareness around what is in modern packaged foods, and ultimately create industry-level change so that there are fewer UPFs in our food environment. Her book Sophie Swaps (2025) became an instant Irish Times bestseller, winning the prestigious An Post Irish Book Award for Lifestyle Book of the Year 2025.

Sophie Morris is a prominent healthy food advocate and activist, television chef, and bestselling author. Following her training at Ballymaloe Cookery School, Sophie founded and mentored a number of Irish food start ups, winning Image Magazine’s Young Businesswoman of the Year Award 2012. Sophie's mission is to help people make informed choices in the supermarket to reduce their intake of ultra-processed foods, raise awareness around what is in modern packaged foods, and ultimately create industry-level change so that there are fewer UPFs in our food environment. Her book Sophie Swaps (2025) became an instant Irish Times bestseller, winning the prestigious An Post Irish Book Award for Lifestyle Book of the Year 2025.