''A smart, funny, brilliant book on how to be smart about being funny, brilliantly'' Sarah Cooper

''This book has finally convinced me that joking around can actually be important and powerful'' Ed Gamble

''Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights'' Arianna Huffington

Humour is a superpower. If you''re not using it, the joke''s on you.

When we''re kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines, slide decks and mind-dumbing conference calls.

But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times.

Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up.

Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.

''A smart, funny, brilliant book on how to be smart about being funny, brilliantly'' Sarah Cooper

''This book has finally convinced me that joking around can actually be important and powerful'' Ed Gamble

''Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights'' Arianna Huffington

Humour is a superpower. If you''re not using it, the joke''s on you.

When we''re kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines, slide decks and mind-dumbing conference calls.

But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times.

Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up.

Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.

''A smart, funny, brilliant book on how to be smart about being funny, brilliantly'' Sarah Cooper

''This book has finally convinced me that joking around can actually be important and powerful'' Ed Gamble

''Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights'' Arianna Huffington

Humour is a superpower. If you''re not using it, the joke''s on you.

When we''re kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines, slide decks and mind-dumbing conference calls.

But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times.

Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up.

Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.