Design Research

Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).

• 10 Preface The Design Cluster Peter Lunenfeld16 Introduction Muscular Design Brenda Laurel20 Acknowledgments Brenda LaurelPeople22 Section Introduction The Changing Role of Research Christopher Ireland23 Qualitative Methods: From Boring to Brilliant Christopher Ireland30 Ethnography and Critical Design Practice Tim Plowman39 The Paradox of Design Research Bonnie McDaniel Johnson41 Designing for the New Old Eric Dishman49 Demo Design Improvisation Brenda Laurel55 Hispanic Culture in Design Research Carlos Santos63 Overview of Quantitative Methods in Design Research Stacey Purpura70 User Requirements Abbe Don & Jeff PetrickForm82 Section Introduction Design (As) Research Anne Burdick83 Speculation, Serendipity and Studio Anybody Lisa Grocott94 Toward a Definition of the Decorational Denise Gonzales Crisp101 Demo DesignWriting Anne Burdick109 Sensory Anomalies Michael Naimark118 Spontaneous Cinema as Design Practice Rachel Strickland129 Game Forms for New Outcomes Emma Westecott135 Strategy, Tactics and Heuristics for Research Rob TowProcess144 Section Introduction Test Pilots Brenda Laurel 145 Bringing Clarity to the "Fuzzy Front End" Darrel Rhea155 Research Methods for Designing Effective Experiences Nathan Shedroff164 Enabling Design Sean Donahue172 Non-Assumptive Research Dorothy Deasy176 Play as Research Eric Zimmerman185 Demo Creating a Culture of Design Research Eric Zimmerman193 Interdisciplinary Design Research Patrik Svensson201 Conceptual Designs BJ Fogg212 Moving Your Idea Through Your Organization Christoph Loch221 Demo Vibe-Hunting Somi Kim225 Living Proof Tracy Moon234 Research to Fuel the Creative Process David CanaanAction242 Section Introduction Reports from the Field Brenda Laurel244 "You Can't Bring That Game to School!" Henry Jenkins, Kurt Squire & Philip Tan253 SimSmarts Will Wright and Brenda Laurel260 Social Impact by Design Darion Rapoza268 Researching America's Army Margaret Davis Et Al.276 A Virtual Walk on the Moon Bruce Damer285 Demo Mobium Jin Hyun Park293 Research and the Movies Buffy Shutt301 Research and Design for Kids Jan Craige Singer309 Real Brand Alignment Davis Masten316 Conclusion Beauty, Brains and Bravery Brenda Laurel317 References and Acknowledgments323 Index329 Biographies