The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch. With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.

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• About the author Acknowledgements  1          So how good are you... really?2          It's OK if you haven't done it before: the importance of clarity3          Basic mistakes: ever seen Dragons' Den...?4          How not to make assumptions – finding out what they really want5          Now do your homework (sorry - no substitute)6          The most important ‘p’ in pitch... is people7          About teamwork8          The time to win the pitch is before you do the pitch9          Anytime, anyplace, anywhere: the 'elevator pitch'10        What to do when what they want is not the same as what they need11        Pitching for entrepreneurs: backing the rider or backing the horse12        Victory is not about coming up with the right answer13        Pitching to procurement professionals14        Busking it: how to pitch without a pitch15        Magic, theatre, genius and other myths about pitching16        Masterclass: it doesn't get any better than this

The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch. With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.

Select Guide Rating

• About the author Acknowledgements  1          So how good are you... really?2          It's OK if you haven't done it before: the importance of clarity3          Basic mistakes: ever seen Dragons' Den...?4          How not to make assumptions – finding out what they really want5          Now do your homework (sorry - no substitute)6          The most important ‘p’ in pitch... is people7          About teamwork8          The time to win the pitch is before you do the pitch9          Anytime, anyplace, anywhere: the 'elevator pitch'10        What to do when what they want is not the same as what they need11        Pitching for entrepreneurs: backing the rider or backing the horse12        Victory is not about coming up with the right answer13        Pitching to procurement professionals14        Busking it: how to pitch without a pitch15        Magic, theatre, genius and other myths about pitching16        Masterclass: it doesn't get any better than this

The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch. With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.

Select Guide Rating

• About the author Acknowledgements  1          So how good are you... really?2          It's OK if you haven't done it before: the importance of clarity3          Basic mistakes: ever seen Dragons' Den...?4          How not to make assumptions – finding out what they really want5          Now do your homework (sorry - no substitute)6          The most important ‘p’ in pitch... is people7          About teamwork8          The time to win the pitch is before you do the pitch9          Anytime, anyplace, anywhere: the 'elevator pitch'10        What to do when what they want is not the same as what they need11        Pitching for entrepreneurs: backing the rider or backing the horse12        Victory is not about coming up with the right answer13        Pitching to procurement professionals14        Busking it: how to pitch without a pitch15        Magic, theatre, genius and other myths about pitching16        Masterclass: it doesn't get any better than this