Brilliant Online Marketing

How to Use The Internet to Market Your Business

AvAlex Blyth

Häftad, Engelska, 2010

Del i serien Brilliant Business

144 kr

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Beskrivning

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.

This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk

Produktinformation

Utgivningsdatum:2010-12-02
Mått:156 x 234 x 11 mm
Vikt:337 g
Format:Häftad
Språk:Engelska
Serie:Brilliant Business
Antal sidor:176
Upplaga:1
Förlag:Pearson Education
ISBN:9780273737452

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Mer om författaren

Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.

Innehållsförteckning

1 Ten online marketing mistakes to avoid2 Your website – your conversion engine3 Search engine optimisation4 Search engine marketing5 Online advertising6 E-mail marketing7 Blogging 8 Social media9 Online PR10 Mobile marketingConclusion Each of the main chapters (will: Explain what it is and why you should be interested in it Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly Include a case study of a marketer who has used the technique to good effect Conclude with an interview with an expert in the topic