Recommended

“Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable.”PQ Magazine 01st October 2011  "...very valuable and in-depth guide providing useful summaries and checklists.  The book goes deeper into the nature of trust and understanding between people, which I consider essential for any meaningful endeavour, both personally and professionally."Amanda PhillipsHead of Executive Development, IDDASWomen in Banking and Finance MagazineOctober 2011 “…appealingly written with anecdotes and stories to illustrate different points… the writing is clear, direct and active making it feel as if selling through networking and referrals is straight forward, so long as you do it well…This was a well written book and would prove useful to professionals:who already use networking and want some extra ideaswho haven't been sure how to use their networks to ask for referralswho previously viewed networking as a bit of a chore, handing out business cards and getting no returnnew to networking and want ideas about how to startI’ll give ‘Recommended’ 9 out of 10 and will use it as a regular reference for my own strategy.”Training Zone, 21/12/2011"Whether you are an expert networker or a novice, the book is a practical guide that will reinforce that you need to build strong relationships to generate quality referrals.  Learn from a seasoned and recognized networking expert."Jason Jacobson, Networking Insight, March 20th 2012

• Acknowledgements Preface Introduction  Part One - Why you need to get recommendedChapter One – What is a referral?Chapter Two – The role of networkingChapter Three - Current approaches don't workChapter Four – You can’t just throw mud at a wall  Part Two – The foundation of the ultimate referrals strategyChapter Five – The role of trust in a referrals strategyChapter Six – Do people understand how to refer you?Chapter Seven – Who has the best opportunity to refer you?  Part Three – How your network can help you generate referralsChapter Eight- The six degrees of separation and how they influence your referrals strategyChapter Nine – Where will your referrals come from?Chapter Ten – Referrals within an organisationChapter Eleven – How to select the right networks for you  Part Four – How to get your network to refer youChapter Twelve – Inspiring people to refer you Chapter Thirteen – When to ask for referralsChapter Fourteen – Referring others with confidence  Part Five – Tools you can useChapter Fifteen – LinkedIn as a referral toolChapter Sixteen – The Referral BookChapter Seventeen - Results you can rely on  In a nutshell: Ten steps to an effective referrals strategyFurther resourcesIndex