Andy Lopata - Böcker

Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly.

Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing.

You will discover:

How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales

Detailed guidance on how to use LinkedIn to generate referrals

Practical, takeaway information which can be implemented easily in any business that needs to generate new sales

2025 Thinkers 50 Coaching and Mentoring Award - Shortlist

Runner Up - Leadership Book of The Year (The Leadership Awards 2024)

The research on mentoring is clear. Those who are mentored, out-earn and outperform those who are not. They make higher salaries, get promoted more often, have greater job and career satisfaction and lower rates of burnout. For organisations that invest in mentoring their employees, they benefit from higher productivity and greater loyalty. Mentoring works as a great retention tool. But despite all this, only 76% of people understand the undisputed benefits of having a mentor, and only 37% of people actually have one.

But how do you do mentoring well, both as a mentor and in building a mentoring programme in your organisation? The Financial Times Guide to Mentoring gives you the tools you need to understand what mentoring is and its benefits, learn how to mentor effectively, and be mentored.

By breaking down each stage of the process, this book will enable senior and aspiring executives to both give the support they need to act as a mentor to future talent in their organisation and seek mentoring for themselves that they had thought no longer relevant but which will stretch them and fast track their further career progress. While it's likely that they will have been mentored at some point in their career, in our experience many senior executives turn at some point from being mentored to mentoring others.