Brilliant Start-Up

How successful entrepreneurs set up and run a brilliant business

AvCaspian Woods

Häftad, Engelska, 2011

Del i serien Brilliant Business

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Beskrivning

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

• feel positive, energised and enthused

• be clear about the start-up process

• be able to tailor it to suit their individual needs

• know which parts to focus on for success

• where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

Produktinformation

Utgivningsdatum:2011-09-15
Mått:135 x 215 x 10 mm
Vikt:365 g
Format:Häftad
Språk:Engelska
Serie:Brilliant Business
Antal sidor:240
Upplaga:2
Förlag:Pearson Education
ISBN:9780273761976

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Mer om författaren

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.

Innehållsförteckning

About the author Acknowledgements How this book works Phase 1 Preparation Step 1 Brace yourselfStep 2 Work on your brilliant business ideaStep 3 Road test your ideaStep 4 Build your support networkStep 5 Your business plan Step 6 Reduce your start-up costsStep 7 Raise financeStep 8 Take care of the small print Phase 2 Into actionStep 9 Get sellingStep 10 Set your priceStep 11 Now, make your product/serviceStep 12 Get the cash inStep 13 Do your booksStep 14 Do a quick risk audit Phase 3 Up and runningStep 15 Taking on staffStep 16 Make sales easier: marketing Epilogue Useful contactsIndex