Brilliant Start-Up

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.

• About the author Acknowledgements How this book works  Phase 1          Preparation   Step 1      Brace yourselfStep 2      Work on your brilliant business ideaStep 3      Road test your ideaStep 4      Build your support networkStep 5      Your business plan Step 6      Reduce your start-up costsStep 7      Raise financeStep 8      Take care of the small print  Phase 2          Into actionStep 9      Get sellingStep 10    Set your priceStep 11    Now, make your product/serviceStep 12    Get the cash inStep 13    Do your booksStep 14    Do a quick risk audit            Phase 3          Up and runningStep 15    Taking on staffStep 16    Make sales easier: marketing  Epilogue Useful contactsIndex