Caspian Woods – författare

Thinking of starting a business? Chances are you will be excited by your ideas, but daunted by what might lie ahead. Most start-up guides make that feeling worse, by overloading you with complex, yet missing out the essentials that you really need to focus on to succeed.

From Acorns is a different kind of book. Free from jargon and full of practical tips from countless entrepreneurs, it’s the only guide that tells you exactly what you need to know – no frills, no complications.

In its second edition, this bestselling book now includes information not only for small start-ups, but for those with ambitious growth plans who need to plan big financial pitches, initiate and nurture large scale expansions, and, eventually, sell and move on to the next venture.

From Acorns is the no nonsense guide to starting a business – whether your plans or modest or on a grand scale, this book helps you get it right first time around.

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

• feel positive, energised and enthused

• be clear about the start-up process

• be able to tailor it to suit their individual needs

• know which parts to focus on for success

• where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.