The Sales Book

Häftad, Engelska, 2013

140 kr

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Beskrivning

SELLING AND SALES MANAGEMENT IN ACTION

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

# The objectives of each section

# An overview of the main principles

# What you need to do to achieve success

# A speed-read checklist to help you remember key points

Whether you're looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

Produktinformation

Utgivningsdatum:2013-09-19
Mått:141 x 215 x 18 mm
Vikt:320 g
Format:Häftad
Språk:Engelska
Antal sidor:252
Upplaga:1
Förlag:Pearson Education
ISBN:9780273792918

Utforska kategorier

Mer om författaren

Graham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd and works with clients in Europe, Russia, Malaysia and USA. He is the author of the FT Essential Guide to Leading Your Team.

Recensioner i media

'An excellent book for those new to the profession and for those wanting to improve their sales management skills.'Frank Salisbury, Chairman of Business & Training Solutions International

Innehållsförteckning

Introduction Part 1 – Fundamentals for selling Part 2 – Starting the sale Part 3 – Making the sale Part 4 – Setting the sales strategy Part 5 – Managing the sales operation Part 6 – Managing sales people Part 7 – Managing and growing performance Conclusion – Pulling it all together