M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.

• PrefaceAcknowledgmentsList of Tables and FiguresIntroductionPart I. Self-CongruitySelf-Congruity: The Basic ElementsPart II. Evaluative Self-CongruityEvaluative Self-Congruity and Self-EvaluationEvaluative Self-Congruity and Performance MotivationEvaluative Self-Congruity and Self-MonitoringPart III. Perceptual Self-CongruityPerceptual Self-Congruity and Self-PerceptionPerceptual Self-Congruity and Performance Motivation and Self-MonitoringPerceptual Self-Congruity and Self-Concept ChangePerceptual Self-Congruity and Self-Concept DifferentiationPerceptual Self-Congruity and Self-Concept GeneralizationPart IV. Informational Self-CongruityInformational-Evaluative Self-CongruityInformational-Perceptual Self-CongruityPart V. The Self-SystemSelf-CyberneticsSummary of Self-Congruity TheoryBibliographySubject IndexAuthor Index