Marketing Megaworks

The Top 150 Books and Articles

Inbunden, Engelska, 1987

1 032 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry.

Produktinformation

Utgivningsdatum:1987-04-15
Mått:161 x 240 x 17 mm
Vikt:505 g
Format:Inbunden
Språk:Engelska
Antal sidor:224
Förlag:Bloomsbury Publishing Plc
ISBN:9780275923181

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

LARRY M. ROBINSON is Vice President of Research at Nationwide Insurance Companies.ROY D. ADLER is Associate Professor of Marketing at Pepperdine University.

Innehållsförteckning

Why This Book Was Written Identifying the Most Frequently Quoted Literature in Marketing Contributions in Marketing Indices to the Contributors

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Marketing Megaworks

The Top 150 Books and Articles

AvRoy Adler,Larry Robinson

Inbunden, Engelska, 1987

1 032 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

Produktinformation

Utgivningsdatum:1987-04-15
Mått:161 x 240 x 17 mm
Vikt:505 g
Format:Inbunden
Språk:Engelska
Antal sidor:224
Förlag:Bloomsbury Publishing Plc
ISBN:9780275923181

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

LARRY M. ROBINSON is Vice President of Research at Nationwide Insurance Companies.ROY D. ADLER is Associate Professor of Marketing at Pepperdine University.