Roy Adler – författare
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1 produkter
Marketing Megaworks
The Top 150 Books and Articles
Inbunden, 1987
1051 kr
Lägg i varukorg
With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred …