Print and Broadcast Journalism

EDD APPLEGATE is Associate Professor of Journalism at Middle Tennessee State University. His other publications include The Ad Men and Women (Greenwood, 1994).

• The Four Concepts of the Press and the Media in America What Is News? News Balance and Objectivity The Purposes of the Media Minorities and the Purposes of the Media The Commission on Freedom of the Press and the New Canons of Journalism Freedom of the Press Journalism Education: How Responsible Is It? Appendix A: The Advertising Principles of American Business Appendix B: Code of Ethics Appendix C: Code of Professional Standards for the Practice of Public Relations--Public Relations Society of America Appendix D: Guidelines for Advertising Pages and Special Advertising Sections Appendix E: National Association of Broadcasters Radio Code Appendix F: National Association of Broadcasters Television Code Appendix G: Radio-Television News Directors Association Code of Ethics Appendix H: Standards of Practice of the American Association of Advertising Agencies Appendix I: American Society of Newspaper Editors: A Statement of Principles Appendix J: The Voluntary Movie Rating System Selected Bibliography Index