Bokus
Joseph C. Fisher - Advertising, Alcohol Consumption, and Abuse, Inbunden

Inbunden, Engelska, 1993

Advertising, Alcohol Consumption, and Abuse

A Worldwide Survey

Av Joseph C. Fisher

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Beskrivning
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
Produktinformation
  • Utgivningsdatum: 1993-08-30
  • Mått: 161 x 240 x 16 mm
  • Vikt: 440 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 216
  • Förlag: Bloomsbury Publishing Plc
  • ISBN: 9780313289590
Utforska kategorier
Mer om författaren

Joseph C. Fisher, PhD, President, InterData, Inc., is an advertising professional who has been involved at length in research about alcoholism and alcohol abuse.

Recensioner i media

"[T]he book provides insightful critiques of the weaknesses in media studies of content analysis (a common media research technique), and social learning theory, which underpins many working hypotheses in health communications. Fisher's book also is one of the first in health communications literature to report econometric studies that analyze the impact of media exposure on consumption patterns for alcohol and cigarettes. . . . [T]he interdisciplinary sweep makes the book valuable for graduate collections." - Choice

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