Advertising, Alcohol Consumption, and Abuse

A Worldwide Survey

Inbunden, Engelska, 1993

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Beskrivning

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Produktinformation

Utgivningsdatum:1993-08-30
Mått:161 x 240 x 16 mm
Vikt:490 g
Format:Inbunden
Språk:Engelska
Antal sidor:216
Förlag:Bloomsbury Publishing Plc
ISBN:9780313289590

Utforska kategorier

Sociala och etiska frågor inom Samhälle och politik
Sociologi inom Samhälle och politik
Reklam inom Ekonomi och Ledarskap

Mer om författaren

Joseph C. Fisher, PhD, President, InterData, Inc., is an advertising professional who has been involved at length in research about alcoholism and alcohol abuse.

Recensioner i media

"[T]he book provides insightful critiques of the weaknesses in media studies of content analysis (a common media research technique), and social learning theory, which underpins many working hypotheses in health communications. Fisher's book also is one of the first in health communications literature to report econometric studies that analyze the impact of media exposure on consumption patterns for alcohol and cigarettes. . . . [T]he interdisciplinary sweep makes the book valuable for graduate collections." - Choice

Innehållsförteckning

Preface Introduction The Theoretical Basis for Advertising Effects Exposure to Alcohol Images in Mass Media The Experimental Evidence for Media Effects The Macroeconomic Relationship Between Advertising and Consumption Summary and Conclusions Notes References Index